Whitepaper & Datasheets
Insightly Whitepaper: Middle of Funnel Content
A successful marketing campaign needs captivating content that engages prospects throughout the different stages of the purchasing cycle. Insightly, a CRM system for small businesses, needed strong marketing content to fuel their demand generation campaigns, looking to increase their lead conversion rates and turn more prospects into customers. They teamed up with TechValidate to validate key value propositions of their product: ROI, productivity improvements, and efficiency gains. The project generated impactful content that Insightly was able to cite in creating this whitepaper and on their customer page.