Whitepaper & Datasheets
Lancope Whitepaper Educates Prospects
Lancope came to TechValidate in need of compelling content for sales collateral and their demand generation campaign. They ran a TechValidate outreach project focused on their flagship product, StealthWatch, an internal network security monitor. Responding to the need to educate their potential clients on the new threats of network security, they authored this whitepaper which includes compelling qualitative proof points from their TechValidate project. As a result, they created specific content for their segmented marketing campaign and converted more leads into happy customers.