NetBase eBook Validates Industry Leadership
NetBase wanted to provide unique insights into how customers could be utilizing social media monitoring and social analytics by identifying customers to ratify their marketing claims. One of the biggest challenges they faced was highlighting customer success stories and ROI. The goal of their TechValidate project was to take the collected customer evidence and create an eBook to use in sales and lead generation. The eBook establishes their expert status and shows that they are a leader in the industry, appealing to prospects in the research phase of their purchasing decision.