Nexsan Amplifies Lead Generation Efforts With TechValidate
Nexsan was looking for a boost to their lead generation effectors. They used a TechValidate outreach project to focus on hard-hitting financial and operational metrics from their customer base. These published findings were then used to draw more attention to their registration page and also as the offer behind the registration wall. Here you can see how they packaged the findings into a TechValidate Research Portal. The results? Nexsan had to put their sales team hard to work with all the valuable leads their demand gen was producing.