SnapLogic Webinar: Becoming a Thought Leader in Cloud Space
SnapLogic wanted to be a thought leader in the cloud space, as well as create content for an integrated campaign, including a webinar, press release and whitepaper. They conducted a survey of global enterprise customers with TechValidate on SaaS integration and cloud adoption to gain insight and tangible assets for why their customers support the necessity of their product. They incorporated the results into a webinar, and on the below landing page they are having prospects and customers sign up. Their results included additional lead generation as well as brand recognition for thought leadership in the cloud space.