Solarwinds Landing Page: Increased Product Trial Downloads
You’ve launched all of these great lead generation campaigns and have successfully directed potential buyers to your website. Now what? After you’ve overcome the hurdle of getting prospects to your landing page, you need to give them reason to go that extra step and sign up for further information. SolarWinds faced a common challenge of getting people to sign up for a free trial of their product after prospects hit their landing page. They launched a TechValidate survey to gather quotes and statistics from their customer base that would ratify SolarWind’s product quality and core value propositions. After including a strong TechValidate statistic on their product page for SolarWinds Database Performance Analyzer, they saw an uptake in conversion rates for free trials, moving their prospects further down the purchasing funnel.