Blogs & Websites
Panasas Website: Verticalized Marketing Content
Panasas partnered with TechValidate to accomplish a number of objectives: They have great customers, but not a lot of reference materials that tell the customer story; they needed vertical-specific marketing content that targeted particular verticals/industries. These verticals/industries included media & entertainment, life sciences, manufacturing, government, education, research, and energy/oil/gas. From their first project, Panasas was able to publish vertical-specific content to help tell their customer’s stories. As a result, their sales team is now armed with vertical specific-content to help them close new business from these growing verticals.