HP Uses TechValidate Content in Email Outreach Campaign
We encourage our customers to use their TechValidate content in as many marketing and sales enablement initiatives as possible. Common areas we see content being used are in blog posts, press releases, website revamping, social media engagement, and the list goes on and on. HP initiated an email campaign for their sales team to reach out to prospects and current customers. Within the email copy, they added credibility to their claims and increased prospect interest by including a TechValidate statistic supporting their assertion that they can increase security while driving down administrative time and effort.