Blogs & Websites
Star2Star Uses Customer Evidence to Underscore Competitive Differentiation
The telecommunications industry often struggles with collecting customer content, either for security or customer satisfaction reasons. Star2Star teamed up with TechValidate to create sales collateral from end-users, as well as to validate proof points for recruiting more partners. They hit the ground running and launched two projects side by side, quickly stocking their content library with customer feedback. Take a look at how they were able to incorporate TechValidate content on their website!