Customer Usage Examples

Citrix needed strong marketing collateral for top-of-the-funnel content and quickly – specifically for their Workspace Suite Solution. They needed customer evidence to fuel their lead gen efforts but lacked the resources and content to do so. After running their first TechValidate outreach project, they were able to generate a ton of aggregate stats and powerful testimonials which they then packaged up into a nice visual infographic. This reinforced their key messaging and top reasons why customers choose Citrix over competitors, and as a bonus it increased brand awareness while driving traffic and generating new leads for sales.