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Code42’s Focus on Competitive Differentiation

Code42’s endpoint data protection solution CrashPlan is just one option in a highly competitive market. To stand out amongst their competitors, Code42’s marketing team wanted to gather proof from their customers to support the claim that CrashPlan was differentiated from the competition. After identifying a segment of their customers who had switched to CrashPlan from a competitor, they built a web page that highlighted value props in the form of stats and individual customer stories. The competitive differentiation web page has seen significant traffic and is yet another arrow in their sales team’s quiver.