Blogs & Websites
aPriori Blog Post Highlights Hot Industry Topics
aPriori’s product costing software generates detailed cost estimates and connects all members of the product team to relevant views of cost data – from sales to supplier, and concept to customer. They originally came to TechValidate with the need to acquire more metric based content and compelling quotes/case studies. They also had a very lean marketing team, so creating content quickly and efficiently was something very important to them. After running their first few TechValidate surveys, they were able to build an arsenal of over 200 assets and used the content to consistently fuel all marketing programs ranging from their website, blog series, social media, sales enablement, and lead gen efforts.