eMoney Advisor: This Landing Page is Money
Well optimized, highly targeted landing pages are one of the most effective methods of generating authentic leads for your business. Now the hard part is actually getting them to enter their information in to sign up for the free trial. So what do you do to get them to take the extra step? Two words, customer proof. eMoney faced the common challenge of getting people to sign up for the free trial once directing them to their landing page. After running a survey to over 6,000 clients, they were able to generate a ton of proof points on revenue growth, cost-savings and new business generation. Using these high-level statistics on their landing page they saw a huge increase in the conversion rates for their free trial offer, moving prospects swiftly along the buyer’s funnel.