OutSystems: Heroes or Villains eBook
Often times, TechValidate customers will create impressive eBooks to improve their overall content marketing strategy. OutSystems really wanted to position themselves as a thought leader and provide valuable expertise to their target audience in the IT space. The eBook they created focused on the hot new IT trend of “Citizen Developers” and the need for digital transformation within the workforce. After running a successful thought leadership survey on the perception and need of Citizen Developers, they were able to gather a ton of high-level stats and bar charts outlining the need for Citizen Developers (are they Heroes or Villains?) and how it’s changing the way IT works today.