Schneider Electric Leverages Content To Promote Conference
Schneider Electric SimSci provides simulation software for process design, training, and optimization that leads to operational excellence. Every year they host a “Simulation for Business Excellence” conference in Pasadena, CA and this year they were tasked with the challenge to quickly promote the conference and increase their attendance/registration numbers. We ran a brief customer baseline survey to highlight quick customer wins that focused purchasing rational and overall impact. They were then able to leverage these targeted charts and stats in a promotional landing page to get folks to register for their conference. As a result, they have been able to get 50% more registrations versus previous traditional methods used.