Blogs & Websites
Schneider Electric Unmasks Industry Wins With Research Collections
Electric SimSci originally came to TechValidate to face their new vertical based marketing initiative head on and solve for their lack of industry specific content. The sales team was constantly knocking at their door to get content to help fuel conversations with prospects. With the Oil & Gas industry making up a large part of their target vertical, they needed a quick and efficient way to highlight these industry specific wins in a curated way. After running a targeted TechValidate survey, they put together a vertical specific collection consisting of over 30 assets and embedded it across several channels including their blog page, website, LinkedIn and in several lead gen campaigns.