Blogs & Websites
Citrix XenDesktop Blog Series: Cost Savings and Operational Efficiency
Citrix had a specific goal of ramping up their blog series for their XenDesktop product by increasing the flow of fresh metric-based content that validated their core value propositions. Using this type of targeted TechValidate content would help them leverage their customers’ feedback to help drive further engagement and generate net new leads from their blog series. After launching their first TechValidate survey on XenDestop, they generated a ton of strong stats and testimonials showcasing their product’s direct cost savings and operational efficiency.