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Viavi Solutions: Creating “Customer Story” with Content

Viavi helps service providers and IT organizations optimize and maintain many of the world’s largest and most complex networks. When it came to gathering feedback directly from their customers, they encountered similar challenges other organizations face in the computer security space: customers unwilling to go on the record, arduous processes for case study approvals, and a lack of overall marketing content. Less than a year after partnering with TechValidate, Viavi has an arsenal of customer feedback that they’ve used at trade shows, email and social campaigns, and updates to their website.