IBM Creates Thought Leadership eBook to Debunk Views on Graph Technology
To gain a real-world perspective on how IT professionals are using graph technology to address challenges across their organizations, IBM partnered with TechValidate to conduct a global survey. The study spanned 74 countries and asked 1,365 entrepreneurs and developers about the potential they see for graph databases. Using content generated by TechValidate, IBM created an eBook sprinkled with hard-hitting stats and charts to help boost awareness of their IBM Graph product and help engage their audience, while also positioning their brand as a leader in the industry. After launching the eBook on their corporate website, IBM saw a spike of over 1,000 downloads within the first 3 days of launch. Out of those, 100 converted into leads generated through their registration page.