Tango Card, an enterprise digital reward solutions provider, helps organizations deliver rewards that drive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements. The small marketing team at Tango Card needed an efficient way to collect social proof from their many happy customers so they could market […]
Turbonomic, formerly VMTurbo, aimed to create content offerings that backed up their key differentiators as they went public with a rebranding of the company. It was imperative that the focus of their rebrand was the value that their products offered to their customers. They were able to emphasize the value-add they provide by including metrics generated […]
Code42’s endpoint data protection solution CrashPlan is just one option in a highly competitive market. To stand out amongst their competitors, Code42’s marketing team wanted to gather proof from their customers to support the claim that CrashPlan was differentiated from the competition. After identifying a segment of their customers who had switched to CrashPlan from a […]
Riverbed surveyed their SteelHead customers to gather statistical evidence proving that their customers have seen a positive return on their investment. With this infographic, Riverbed has a consumable content offer highlighting their customer ROI and supporting testimonials to use in marketing campaigns and to provide to their sales team.
Rubicon Project maintains a fresh rotation of customer case studies on their website by embedding TechValidate Content Collections. With each published case study, they can update the resources available on their website in a matter of seconds and without the assistance of their web design team. A huge difference maker for their marketing team, who […]
Being in the security space, BeyondTrust historically had challenges convincing their happy customers to agree to a case study. Creating more case studies was a big priority because they play an integral part in the sales cycle and act as valuable resources for prospects researching on BeyondTrust’s website.
Nexsan was looking for a boost to their lead generation effectors. They used a TechValidate outreach project to focus on hard-hitting financial and operational metrics from their customer base. These published findings were then used to draw more attention to their registration page and also as the offer behind the registration wall. Here you can […]
You’ve launched all of these great lead generation campaigns and have successfully directed potential buyers to your website. Now what? After you’ve overcome the hurdle of getting prospects to your landing page, you need to give them reason to go that extra step and sign up for further information. SolarWinds faced a common challenge of […]