The SVP and CMO at Citrix Systems created a blog post funneled with a TON of TechValidate content about the productivity gap we see today in digital transformation. Check out how Citrix uses blog series to grab the attention of customers and prospects:
YP had talked to their customers. They had heard some amazing stories about how their product, ypPresence Plus, which helps their clients quickly and easily manage their online presence in a single dashboard, was literally life changing. Their problem: those stories sounded too good to be true to their prospects. That’s where TechValidate came in. […]
Crisis Prevention Institute (CPI) is an international training organization for HR best practices and safe behavior management methods. With customers spanning businesses, school districts, dementia facilities, and more, CPI wanted to shine a spotlight on its customers’ successes—so they used their impressive collection of TechValidate content to build an Outcomes Hub for prospective customers. The page puts customer data on […]
Tango Card, an enterprise digital reward solutions provider, helps organizations deliver rewards that drive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements. The small marketing team at Tango Card needed an efficient way to collect social proof from their many happy customers so they could market […]
Viavi helps service providers and IT organizations optimize and maintain many of the world’s largest and most complex networks. When it came to gathering feedback directly from their customers, they encountered similar challenges other organizations face in the computer security space: customers unwilling to go on the record, arduous processes for case study approvals, and a lack […]
Citrix had a specific goal of ramping up their blog series for their XenDesktop product by increasing the flow of fresh metric-based content that validated their core value propositions. Using this type of targeted TechValidate content would help them leverage their customers’ feedback to help drive further engagement and generate net new leads from their blog […]
The Skills Connection offers management consulting services to optimize their clients’ chances of success in a Gartner MQ or Forrester Wave assessment, further helping their customers stand out from the competition. Being in a unique space with a sensitive client base, they struggled to get their happy customers to speak openly about their success with […]
GMC Software supports thousands of clients and partners in banking, insurance, healthcare, and service providers around the world to communicate with their customers and employees. They wanted to localize the survey experience to the different regions of the world they service customers, allowing their customers to provide feedback in a forum that is native to their […]
Customers often use TechValidate to highlight new wins in breakout industries, by doing this they can target these success stories to their top prospects and fuel up conversations that are tailored to them. MultiView recently ran a successful TechValidate survey with the sole purpose to create strong customer stories for sales. After the data was […]
Tait Communications sells and markets radio communications equipment to rescue professionals, law enforcement, utility professionals, and other government organizations. They signed on with TechValidate because creating customer case studies and testimonials came at a high opportunity cost and their sales team was hungry for proof points and value propositions. After running their first TechValidate project, they […]
aPriori’s product costing software generates detailed cost estimates and connects all members of the product team to relevant views of cost data – from sales to supplier, and concept to customer. They originally came to TechValidate with the need to acquire more metric based content and compelling quotes/case studies. They also had a very lean marketing […]
Electric SimSci originally came to TechValidate to face their new vertical based marketing initiative head on and solve for their lack of industry specific content. The sales team was constantly knocking at their door to get content to help fuel conversations with prospects. With the Oil & Gas industry making up a large part of […]
Actifio helps hundreds of global enterprise customers and service provider partners in more than 30 countries around the world virtualize their data. When Actifio first came to TechValidate, they wanted more vertical specific customer evidence to drive sales as well as improve their overall demand gen campaign efforts. After surveying their customer base, they curated a […]
Scale Computing integrates storage, servers, and virtualization software into an all-in-one appliance-based system that is scalable, self-healing, and as easy to manage as a single server. When they first came to TechValidate, they were challenged with not having any success stories to help move prospects through the buyer’s funnel. They needed a way to quickly […]
Code42’s endpoint data protection solution CrashPlan is just one option in a highly competitive market. To stand out amongst their competitors, Code42’s marketing team wanted to gather proof from their customers to support the claim that CrashPlan was differentiated from the competition. After identifying a segment of their customers who had switched to CrashPlan from a […]