SolarWinds wanted to create a Buyer’s guide for their Server & Application Monitor product to showcase the most compelling reasons to buy. They turned to TechValidate to back up their claims with voice-of-customer evidence, including testimonials, charts and quotes. Today, the sales team successfully uses the guide to win over prospects in the middle of […]
Akamai is the leading CDN provider for helping enterprises provide a secure, high-performing web experience on any device, anywhere. They originally came to TechValidate with the need to quickly create industry trend content from an unbiased audience to then leverage in their integrated marketing campaigns and awareness campaigns. They recently conducted a TechValidate Market Research […]
B2B agency Spear Marketing Group recently ran a survey with TechValidate to gain insight into the content, tactics, and technologies most valuable for today’s B2B marketers. More than 200 marketing VPs, directors, and managers responded to the survey, asking respondents to identify the crucial factors in driving demand generation ROI. Using the information from their […]
LexisNexis has been working with TechValidate for four years. They were able to highlight one of their key products, Lexis Advance in a one-page data sheet, which was shared with the sales team. This sheet showcases the best statistics and quotes about their product, by taking their TechValidate content and re-purposing it into their own format. […]
One of BeyondTrust’s main objectives with TechValidate is to create content to fuel their lead generation and demand generation campaigns. One of those content pieces was a white paper highlighting the voice of their customers, which they have successfully been offering through campaigns to nurture existing leads and uncover new leads. Check out their impressive landing page encouraging […]
Lancope came to TechValidate in need of compelling content for sales collateral and their demand generation campaign. They ran a TechValidate outreach project focused on their flagship product, StealthWatch, an internal network security monitor. Responding to the need to educate their potential clients on the new threats of network security, they authored this whitepaper which […]
BMC Software wanted to focus their demand generation campaign on growing industries and needed targeted content. They specifically wanted to focus on Retail, Financial Services, Professional Services, Food and Beverage, Events, Pharmaceuticals, and Military. The focal point for this TechValidate project was BMC’s Middleware Management solutions. After successfully running this project, not only did they […]
A successful marketing campaign needs captivating content that engages prospects throughout the different stages of the purchasing cycle. Insightly, a CRM system for small businesses, needed strong marketing content to fuel their demand generation campaigns, looking to increase their lead conversion rates and turn more prospects into customers. They teamed up with TechValidate to validate […]