Move over email campaigns – social media is here to stay. Twitter and Linkedin are quickly becoming two of the most effective ways to grab the attention of prospects and customers. With minimal effort that reaches thousands of viewers, posting a simple statistic or testimonial can grab the attention of your next prospective customer. The […]
Turbonomic, formerly VMTurbo, aimed to create content offerings that backed up their key differentiators as they went public with a rebranding of the company. It was imperative that the focus of their rebrand was the value that their products offered to their customers. They were able to emphasize the value-add they provide by including metrics generated […]
AccessData has pioneered digital forensics and litigation support for more than twenty-five years. Before partnering with TechValidate, they lacked a strong library of customer content around competitive differentiation. So, they ran a survey with us to generate proof points on why customers choose their product Summation over competitors. Using the top statistics from the survey, […]
Blackboard K-12 uses innovative technologies and solutions to change the way people around the world find new ways to learn, connect, and advance. With such a large and diverse audience, they needed an efficient and manageable method for collecting customer evidence. TechValidate to the rescue! Fast forward to a year later and they have over […]
Tait Communications sells and markets radio communications equipment to rescue professionals, law enforcement, utility professionals, and other government organizations. They signed on with TechValidate because creating customer case studies and testimonials came at a high opportunity cost and their sales team was hungry for proof points and value propositions. After running their first TechValidate project, they […]
B2B agency Spear Marketing Group recently ran a survey with TechValidate to gain insight into the content, tactics, and technologies most valuable for today’s B2B marketers. More than 200 marketing VPs, directors, and managers responded to the survey, asking respondents to identify the crucial factors in driving demand generation ROI. Using the information from their […]
VMware needed to showcase its new product, the vRealize Suite, and wanted to showcase specifically what benefits customers can expect. They included several quotes and statistics from their recent TechValidate survey to support their claims.
Citrix needed strong marketing collateral for top-of-the-funnel content and quickly – specifically for their Workspace Suite Solution. They needed customer evidence to fuel their lead gen efforts but lacked the resources and content to do so. After running their first TechValidate outreach project, they were able to generate a ton of aggregate stats and powerful testimonials which they […]
FP International, a provider of customized packaging solutions, came to TechValidate with the need for third-party validation in hopes to increase brand awareness. After running their first survey, they were thrilled to see the abundance of positive feedback from their customers. Showcasing strong quotes and citing back to TechValidate, they have created powerful advertisements luring in prospects […]
Drobo came to TechValidate looking for a means to differentiate themselves within the competitive storage industry. Incorporating TechValidate assets into ads that highlight outstanding client performance and a competitive edge over rivals within target audience websites, have been instrumental in generating Drobo new leads and greater brand credibility.
Metamako, a cutting edge device company that specializes in solutions for latency sensitive businesses, faced the challenge of getting their happy customers to go on the record. The solution? TechValidate. After running the first project, they were happy to get great feedback from their customers on their experiences with their product. Using LinkedIn as a […]
Thales e-Security faced a common challenge in the data security industry: persuading sensitive clients to openly report on their security platform. Seems impossible, right? Not with TechValidate on their side! After running their first project, with a focus on gathering statistical evidence and voice of the customer, they curated a content library abundant with customer proof points. […]
4C Insights is changing the world of advertising through unique applications of data science and software engineering. They came to TechValidate with the need to bring more customer voice/use case to their marketing, and with the results from their survey they were thrilled to have the proof points to support this. Using social media channels like Twitter, 4C […]
Qlik approached TechValidate with an organizational goal to shift their messaging away from lifeless claims, and give their sales team something that starts a conversation and continues outreach with a prospect. They wanted customer driven content to reflect their “whole story,” specifically content that could be utilized by their social media team. Their first TechValidate project was a huge success, enabling them […]
Here at TechValidate, we love seeing our clients using their survey content out in the real world. Our Sales Team recently attended VMworld 2015 and were pleasantly surprised to see TechValidate assets being used in various presentations and marketing materials. Check out how NETSCOUT, ThinPrint, and PCoIP Management used their TechValidate Research at this year’s VMworld: […]