The SVP and CMO at Citrix Systems created a blog post funneled with a TON of TechValidate content about the productivity gap we see today in digital transformation. Check out how Citrix uses blog series to grab the attention of customers and prospects:
Itiviti delivers trading infrastructure and solutions to trading firms, banks, brokers, and institutional clients who rely on Itiviti’s technology and expertise for streamlining daily operations while gaining a competitive edge in global markets. Itiviti turned to TechValidate with a need for customer content to boost their lead and demand generation efforts. After generating over 50 pieces of customer […]
GreatAmerica Financial Services is a national commercial equipment finance company. For over 20 years they have provided financing and consulting services to organizations in the United States. GreatAmerica knew from their conversations with customers that they loved them, but were struggling to get any proof of this. And that proof was having a real negative […]
Magnet Forensics is a leader in the development of digital forensics software that acquires, analyzes, and shares evidence from computers, smartphones, and tablets – directly helping investigators fight crime! Being in a truly unique and sensitive space, gathering voice of the customer content was nearly impossible. Their marketing collateral was dwindling and their outbound efforts were suffering without […]
Citrix had a specific goal of ramping up their blog series for their XenDesktop product by increasing the flow of fresh metric-based content that validated their core value propositions. Using this type of targeted TechValidate content would help them leverage their customers’ feedback to help drive further engagement and generate net new leads from their blog […]
Turbonomic, formerly VMTurbo, aimed to create content offerings that backed up their key differentiators as they went public with a rebranding of the company. It was imperative that the focus of their rebrand was the value that their products offered to their customers. They were able to emphasize the value-add they provide by including metrics generated […]
AccessData has pioneered digital forensics and litigation support for more than twenty-five years. Before partnering with TechValidate, they lacked a strong library of customer content around competitive differentiation. So, they ran a survey with us to generate proof points on why customers choose their product Summation over competitors. Using the top statistics from the survey, […]
Insightly is a CRM system that is leveraged by small businesses across the world. With hundreds-of-thousand of users, collecting vertical specific data that is relevant is critical for growth. Insightly used TechValidate to run a series of thought leadership surveys around the impact CRMs have on businesses. With the data they collected from their Advertising and […]
AvidXchange revolutionizes the way companies pay their bills by automating invoice and bill payment processing. Fortunate to have thousands of customers but handicapped by a lean marketing team of only two experts, they were desperate to create customer collateral that could be designed efficiently with aesthetic appeal. A partnership with TechValidate was a perfect fit and […]
Often times, TechValidate customers will create impressive eBooks to improve their overall content marketing strategy. OutSystems really wanted to position themselves as a thought leader and provide valuable expertise to their target audience in the IT space. The eBook they created focused on the hot new IT trend of “Citizen Developers” and the need for digital […]
Well optimized, highly targeted landing pages are one of the most effective methods of generating authentic leads for your business. Now the hard part is actually getting them to enter their information in to sign up for the free trial. So what do you do to get them to take the extra step? Two words, […]
Customers use TechValidate content in a multitude of ways – from expanding their social media presence with snackable content, to bringing validity to metrics and testimonials included in press releases. Our favorite moments are when we unexpectedly run into our customers using their content in new and unique ways. Citrix caught our attention by initially have […]
New Horizons defined success with TechValidate as having as many employees/branches leveraging the content as possible. We’re happy to report that this is happening! They hosted a webinar with a few of their branches to bring awareness to their public content library in May, and they are scheduling another call at the end of June with even […]
Schneider Electric SimSci provides simulation software for process design, training, and optimization that leads to operational excellence. Every year they host a “Simulation for Business Excellence” conference in Pasadena, CA and this year they were tasked with the challenge to quickly promote the conference and increase their attendance/registration numbers. We ran a brief customer baseline survey to […]
Code42’s endpoint data protection solution CrashPlan is just one option in a highly competitive market. To stand out amongst their competitors, Code42’s marketing team wanted to gather proof from their customers to support the claim that CrashPlan was differentiated from the competition. After identifying a segment of their customers who had switched to CrashPlan from a […]