The SVP and CMO at Citrix Systems created a blog post funneled with a TON of TechValidate content about the productivity gap we see today in digital transformation. Check out how Citrix uses blog series to grab the attention of customers and prospects:
To gain a real-world perspective on how IT professionals are using graph technology to address challenges across their organizations, IBM partnered with TechValidate to conduct a global survey. The study spanned 74 countries and asked 1,365 entrepreneurs and developers about the potential they see for graph databases. Using content generated by TechValidate, IBM created an […]
YP had talked to their customers. They had heard some amazing stories about how their product, ypPresence Plus, which helps their clients quickly and easily manage their online presence in a single dashboard, was literally life changing. Their problem: those stories sounded too good to be true to their prospects. That’s where TechValidate came in. […]
Viavi helps service providers and IT organizations optimize and maintain many of the world’s largest and most complex networks. When it came to gathering feedback directly from their customers, they encountered similar challenges other organizations face in the computer security space: customers unwilling to go on the record, arduous processes for case study approvals, and a lack […]
Citrix had a specific goal of ramping up their blog series for their XenDesktop product by increasing the flow of fresh metric-based content that validated their core value propositions. Using this type of targeted TechValidate content would help them leverage their customers’ feedback to help drive further engagement and generate net new leads from their blog […]
Citrix needed strong marketing collateral for top-of-the-funnel content and quickly – specifically for their Workspace Suite Solution. They needed customer evidence to fuel their lead gen efforts but lacked the resources and content to do so. After running their first TechValidate outreach project, they were able to generate a ton of aggregate stats and powerful testimonials which they […]
VMware is one of the very first companies to successfully enter the cloud and virtualization software market. Over the years, VMware has turned to TechValidate to create content on upcoming product launches, customer satisfaction, and content to complement blogs and press releases. They ran a survey asking for their customers’ feedback on how their product, VMware Horizon, […]
Extra extra, read all about it! New CareFusion press release out, announcing its enterprise-level platform is live in more than 600 sites. CareFusion ran a project with TechValidate because, like most large pharmaceutical companies, they were challenged with getting their customers to go on the record. Their survey revealed the ways in which they provide […]
Citrix wanted to revamp their website, specifically for their GoToWebinar product page. They implemented best practices for reformatting their TechValidate content to create graphics and testimonial displays that hold true to the third-party validation offered from TechValidate. Check out their website to see how they seamlessly incorporated customer claims into their newly designed web page.
Here is a great example from IGT of how their Marketo campaign managers leveraged their TechValidate content in their lead gen efforts. They recently sent out an email campaign validating a concern their prospects/customers might have along with a podcast/deep-dive interview with one of their reference volunteers.
You’ve launched all of these great lead generation campaigns and have successfully directed potential buyers to your website. Now what? After you’ve overcome the hurdle of getting prospects to your landing page, you need to give them reason to go that extra step and sign up for further information. SolarWinds faced a common challenge of […]
SolarWinds, a developer of IT management software, faced a common challenge of needing customer testimonials with positive feedback that could be displayed on their website. They partnered with TechValidate to gather customer quotes and statistics, and from just one 10 question survey they were able to publish over 50 customer testimonials. Below you can see how the SolarWinds team […]
BMC Software wanted to focus their demand generation campaign on growing industries and needed targeted content. They specifically wanted to focus on Retail, Financial Services, Professional Services, Food and Beverage, Events, Pharmaceuticals, and Military. The focal point for this TechValidate project was BMC’s Middleware Management solutions. After successfully running this project, not only did they […]
EMC sent a TechValidate outreach project about their content management solution, specifically with their energy and engineering customer base. Their overall goal was to pull out some pivotal statistics and customer quotes / case studies to validate product and service claims. From the survey results, they were able to take these key metrics and package it up into […]
Akamai Technologies, a cloud services provider, recently conducted a TechValidate survey to produce several competitive differentiation data points and address the top challenges they solve for customers. They were able to take their key findings and strong customer quotes and insert them into a nice visual infographic that reinforces their messaging and states key reasons why customers choose Akamai […]