LexisNexis has been working with TechValidate for four years. They were able to highlight one of their key products, Lexis Advance in a one-page data sheet, which was shared with the sales team. This sheet showcases the best statistics and quotes about their product, by taking their TechValidate content and re-purposing it into their own format. […]
Qlik approached TechValidate with an organizational goal to shift their messaging away from lifeless claims, and give their sales team something that starts a conversation and continues outreach with a prospect. They wanted customer driven content to reflect their “whole story,” specifically content that could be utilized by their social media team. Their first TechValidate project was a huge success, enabling them […]
The telecommunications industry often struggles with collecting customer content, either for security or customer satisfaction reasons. Star2Star teamed up with TechValidate to create sales collateral from end-users, as well as to validate proof points for recruiting more partners. They hit the ground running and launched two projects side by side, quickly stocking their content library with customer feedback. […]
VersionOne initially teamed up with TechValidate to develop collateral for sales enablement. After running this project, they generated so much great content that they branched out to create email campaigns, presentations, lead nurture campaigns, eBooks, etc. Check out their stellar eBook filled with a ton of customer content!
A common challenge we hear from customers is the inability to arm their sales team with relevant content in such a way that will be utilized by team members. BMC Software, a long time TechValidate customer, needed a way to get all the great content they created into the hands of their sales team while using a practical method that would encourage […]
Fleetmatics had a yearly goal of creating more customer content, specifically for a website relaunch which was currently lacking endorsement from their users. They were also challenged with generating sales collateral for the Mexico market their sales team was beginning to sell to. Utilizing the “all you can eat” luxury of their Enterprise subscription, they created a […]
Login VSI needed collateral for creating top-of-the-funnel content. They wanted to fuel their lead generation efforts but lacked an internal library of engaging content. After joining forces with TechValidate and running their first outreach project, they created a repository of content filled with statistics, testimonials, and case studies that they utilized in creating a recent infographic.
Evidera is one of the preeminent commercial entities analyzing the value of health treatments within the global health industry. After running a project with TechValidate, they produced a library of content filled with strong statistics and customer quotes, some of which they used in curating an attractive handout as a takeaway for a trade show.
CareFusion, a global medical technology corporation serving the health care industry, ran a project with TechValidate because they needed content to fuel their PR activity. Using several strong statistics from the survey, they were able to put together a powerful infographic, focusing on how they are beating the competition and leading the industry in medication […]
Here at TechValidate, we love seeing our clients using their survey content out in the real world. Our Sales Team recently attended VMworld 2015 and were pleasantly surprised to see TechValidate assets being used in various presentations and marketing materials. Check out how NETSCOUT, ThinPrint, and PCoIP Management used their TechValidate Research at this year’s VMworld: […]
Fleetmatics came to TechValidate because they needed help creating content that would engage and educate their customers. They faced the challenge of procuring strong customer testimonials, so they launched a project with TechValidate and were thrilled to see the plethora of positive feedback. Highlighting the different product features and value propositions, they were able to create […]
Here is a great example from IGT of how their Marketo campaign managers leveraged their TechValidate content in their lead gen efforts. They recently sent out an email campaign validating a concern their prospects/customers might have along with a podcast/deep-dive interview with one of their reference volunteers.
We encourage our customers to use their TechValidate content in as many marketing and sales enablement initiatives as possible. Common areas we see content being used are in blog posts, press releases, website revamping, social media engagement, and the list goes on and on. HP initiated an email campaign for their sales team to reach out to […]
EMC XtremIO needed hard metrics on time and cost savings to fuel their overall lead gen and sales efforts. After launching their first TechValidate survey, they generated dozens of strong stats showcasing their product’s ease of use and the cost savings their customers were seeing. They paired their TechValidate assets with video testimonials to create this […]
Panasas partnered with TechValidate to accomplish a number of objectives: They have great customers, but not a lot of reference materials that tell the customer story; they needed vertical-specific marketing content that targeted particular verticals/industries. These verticals/industries included media & entertainment, life sciences, manufacturing, government, education, research, and energy/oil/gas. From their first project, Panasas was able […]