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BMC Software Industry Specific Whitepaper

BMC Software wanted to focus their demand generation campaign on growing industries and needed targeted content. They specifically wanted to focus on Retail, Financial Services, Professional Services, Food and Beverage, Events, Pharmaceuticals, and Military. The focal point for this TechValidate project was BMC’s Middleware Management solutions. After successfully running this project, not only did they get segmented proof points for growing verticals, but they helped their leads make informed purchasing decision and shortened the sales cycle.