Customer Usage Examples

B2B agency Spear Marketing Group recently ran a survey with TechValidate to gain insight into the content, tactics, and technologies most valuable for today’s B2B marketers. More than 200 marketing VPs, directors, and managers responded to the survey, asking respondents to identify the crucial factors in driving demand generation ROI. Using the information from their survey, Spear Marketing Group was able to create this 20-page report, serving as a handy tool for B2B marketers seeking to compare priorities against their peers’ marketing spend plan, or identify potential opportunities for improvement.