Customer Usage Examples

Actifio helps hundreds of global enterprise customers and service provider partners in more than 30 countries around the world virtualize their data. When Actifio first came to TechValidate, they wanted more vertical specific customer evidence to drive sales as well as improve their overall demand gen campaign efforts. After surveying their customer base, they curated a collection of vertical specific assets and embedded a collection on their customer resources page of their website. The collection was leveraged in lead generation campaigns to help drive traffic to this page and build a bigger pipeline of leads. As a result of the campaign, they saw a big uptick in sales sharing TechValidate collections as well as gaining more inbound lead interest.