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How GreatAmerica Financial Services armed their sales team with compelling customer stories

GreatAmerica Financial Services is a national commercial equipment finance company. For over 20 years they have provided financing and consulting services to organizations in the United States.

GreatAmerica knew from their conversations with customers that they loved them, but were struggling to get any proof of this. And that proof was having a real negative impact, right where it hurts. Their sales team identified that sales cycles were getting longer because they didn’t have adequate customer evidence at the end of the buyer’s journey. The marketing team knew they needed to solve this issue, so they turned to TechValidate.

Since becoming a Techvalidate customer in 2016, GreatAmerica has developed a lush library of over 150 customer reviews, case studies, and statistical proof points. They recently used the data gathered to publish an infographic highlighting top stats about the benefits of financing with GreatAmerica. The infographic is featured on their blog and also used as sales material.

GreatAmerica has built TechValidate into their marketing program to provide a consistent flow of content to leverage in their sales and marketing processes. Their sales team has given positive feedback that the content is valuable and effective in closing deals faster.

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