The SVP and CMO at Citrix Systems created a blog post funneled with a TON of TechValidate content about the productivity gap we see today in digital transformation. Check out how Citrix uses blog series to grab the attention of customers and prospects:
Move over email campaigns – social media is here to stay. Twitter and Linkedin are quickly becoming two of the most effective ways to grab the attention of prospects and customers. With minimal effort that reaches thousands of viewers, posting a simple statistic or testimonial can grab the attention of your next prospective customer. The […]
Itiviti delivers trading infrastructure and solutions to trading firms, banks, brokers, and institutional clients who rely on Itiviti’s technology and expertise for streamlining daily operations while gaining a competitive edge in global markets. Itiviti turned to TechValidate with a need for customer content to boost their lead and demand generation efforts. After generating over 50 pieces of customer […]
Tango Card, an enterprise digital reward solutions provider, helps organizations deliver rewards that drive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements. The small marketing team at Tango Card needed an efficient way to collect social proof from their many happy customers so they could market […]
Magnet Forensics is a leader in the development of digital forensics software that acquires, analyzes, and shares evidence from computers, smartphones, and tablets – directly helping investigators fight crime! Being in a truly unique and sensitive space, gathering voice of the customer content was nearly impossible. Their marketing collateral was dwindling and their outbound efforts were suffering without […]
Viavi helps service providers and IT organizations optimize and maintain many of the world’s largest and most complex networks. When it came to gathering feedback directly from their customers, they encountered similar challenges other organizations face in the computer security space: customers unwilling to go on the record, arduous processes for case study approvals, and a lack […]
Tipalti offers an automation solution for accounts payable departments to manage their supplier and partner payment operations. They had plenty of customer feedback verifying that their product was the best, but they lacked industry analytics to position themselves as the leader in their space. TechValidate Market Research was the solution they needed. They ran a successful campaign to […]
Lancope is a leading provider of network visibility and security intelligence to protect enterprises against today’s top threats and attacks. Lancope used TechValidate to gather strong customer evidence about their customer success organization to promote the full-service support they offer with their StealthWatch product. With the data they collected from the survey they were able to […]
Turbonomic, formerly VMTurbo, aimed to create content offerings that backed up their key differentiators as they went public with a rebranding of the company. It was imperative that the focus of their rebrand was the value that their products offered to their customers. They were able to emphasize the value-add they provide by including metrics generated […]
AccessData has pioneered digital forensics and litigation support for more than twenty-five years. Before partnering with TechValidate, they lacked a strong library of customer content around competitive differentiation. So, they ran a survey with us to generate proof points on why customers choose their product Summation over competitors. Using the top statistics from the survey, […]
SolarWinds wanted to create a Buyer’s guide for their Server & Application Monitor product to showcase the most compelling reasons to buy. They turned to TechValidate to back up their claims with voice-of-customer evidence, including testimonials, charts and quotes. Today, the sales team successfully uses the guide to win over prospects in the middle of […]
Insightly is a CRM system that is leveraged by small businesses across the world. With hundreds-of-thousand of users, collecting vertical specific data that is relevant is critical for growth. Insightly used TechValidate to run a series of thought leadership surveys around the impact CRMs have on businesses. With the data they collected from their Advertising and […]
GMC Software supports thousands of clients and partners in banking, insurance, healthcare, and service providers around the world to communicate with their customers and employees. They wanted to localize the survey experience to the different regions of the world they service customers, allowing their customers to provide feedback in a forum that is native to their […]
AvidXchange revolutionizes the way companies pay their bills by automating invoice and bill payment processing. Fortunate to have thousands of customers but handicapped by a lean marketing team of only two experts, they were desperate to create customer collateral that could be designed efficiently with aesthetic appeal. A partnership with TechValidate was a perfect fit and […]
Omnitracs is a global pioneer of fleet management, routing, and predictive analytics for companies needing a fleet management solution. Before partnering with TechValidate, they lacked a repository of referenceable facts and testimonials that could be used in their marketing and sales enablement efforts. In less than a year since running their first project, they have a library filled with […]